Alyssa Nicole is a sustainable made-to-measure & ready-to-wear collection founded by mother and daughter Sonia and Alyssa Casares, and crafted in San Francisco, California. From sketch to production, their process is haute couture design. Alyssa Nicole is sustainable and only works with recycled fabrics.

Mahsa is an unrelenting idealist when it comes to design. “I spent years searching for the perfect pair of pants” she explains, “finally I designed them myself…I call them magic pants because when a woman puts them on she instantly looks fantastic!”

Starting with one perfect pair of black pants, Mahsa has achieved her dream and much more.  Her debut prêt–à–porter collection targeted to urban women on the move, combines her keen attention to fit and detail in pieces that are simultaneously understated and strikingly bold.

Temple Ro is an ethically produced lifestyle brand founded by designer Rose Goldthwait and made exclusively in the USA. Her signature style is part bohemian, part festival, and always made with love from lavish vegan fabrics.

Alexis cut her design teeth in the interior design industry after earning a BA in Interior Architecture and Design.  After spending eight years designing residential projects and special events, she fell into fashion design out of necessity.

In 2010, she took up cycling as a hobby and it soon became a major part of her life.  She was unpleasantly surprised by the lack of options for women’s cycling apparel.  Subsequently, she began to dream up the idea of Lexi Miller as a solution. While so many other niches of active apparel had improved in recent years, cycling apparel still had too many pain points.

Stephanie Bodnar has always been passionate about storytelling through design. After earning a degree in Creative Writing from Carnegie Mellon University, Bodnar chose to follow her passion for costume design, attending FIDM in San Francisco, where she earned a Professional Designation AA in Fashion Design.

Bodnar has worked for several Bay Area apparel companies since graduation and has designed costumes for local theater and dance productions. Her work has been displayed at the De Young and Palace of Fine Arts Museums, and she was recognized as one of GenArt's Fresh Faces in Fashion in 2008.

With an affection for vintage style and the attentive craftsmanship seen in the lingerie of bygone eras, Bodnar created Honey Cooler Handmade lingerie, available in high-end lingerie shops throughout the Bay Area. Honey Cooler Handmade is an expression of Bodnar’s love for feminine detailing, fine fabrics and intricate lacework in styles that are ideal for daytime layering and nighttime lounging.

Bodnar has received national recognition in publications including The San Francisco Chronicle’s Style Section, CNN Living and 7X7.

Cake Carlos found her passion for creating fashionable clothes at a very young age. During her childhood, Cake’s mother worked as a sewer in a large garment factory in Bangkok. Her mother taught Cake to sew, and every day after school, Cake would practice the new-found skills that would one day become her profession.

After immigrating to the United States, Cake attended and graduated from the Fashion Institute of Design & Merchandising (FIDM) San Francisco in 2008. She then worked with San Francisco couture designer Lily Samii for the next two years. In 2010 Cake and a fellow designer opened up Kajan Padraig Women’s Wear, growing the business to be featured in over 15 boutiques across the country.

In 2013, Cake decided to start her own label, naming her clothing company Kajan Cake, which is an abbreviation of her given name Kanjana, which means "golden" in Sanskrit. Cake’s design esthetic comes from her love of the rich Thai culture.

Cake has earned numerous awards and medals for her work in traditional Thai fruit carvings, which showcases her aptitude in technical, intricate design – a talent reflected in the handwork and detail in construction found in her garments.

Jessie Liu is from the small coastal town of Penglai in the Shandong Province of China. Prior to entering the fashion industry, she was a corporate executive based in Toronto, Canada. But her talent and passion in fashion design led her to the creative hub of San Francisco where she earned a Master of Fine Art degree from the Academy of Art University.

In the fall of 2011, among many contending designers competing for the opportunity, Jessie’s evening gown was jury-selected to be shown at the Mercedes-Benz Fashion Week in New York. Then again in 2012, her graduation collection was selected to be shown at that year’s Fashion Week NY.

San Francisco-based CEO and Creative Director Nishika de Rosairo draws on the idea of connectedness, power and transformation in her designs.

A successful corporate leader, artist and dancer, Nishika started designing clothes at a young age. Fashion has always been her creative touchstone and way of life, fueling her imagination and storytelling. As a young girl, her mother sewed beautiful dresses for her and her sister, which helped her understand how clothing made her feel, and the inherent psychology behind why we choose to wear what we wear. This is what led dE ROSAIRO to be built on the premise of Look Feel Lead, which translates into how you Look, is how to Feel, is how you Lead.

Nishika grew up embracing the world and its cultures, living on four continents and traveling to 40+ countries. With an MBA in change and innovation in organizations, prior to founding dE ROSAIRO, Nishika spent ten years as a Strategic Advisor consulting to and working with Fortune 500 / Silicon Valley companies including Apple, Salesforce, Cisco, Deloitte Consulting, Levi and others. The experience she gained was invaluable to realizing her childhood dream of founding her designer namesake label.

As a child growing up in Quito, Ecuador, Lia Larrea developed a love for drawing and painting that would later help shape her career in fashion design.

Moving to the United States with her family at the age of twelve, Lia was introduced to a new society and way of life, opening her eyes to new opportunities. While attending college for business, she enrolled in a painting class that reconnected her to her artistic aspirations. In another life-changing move, she landed in San Francisco ready to pursue a career in fashion design.

Having been taught at a young age how to hem pants to fit her petite frame, Anna Min developed a passion for perfectly tailored clothes. After receiving a degree in computer science at University of California, Berkeley, Anna embarked on a successful career in the technology industry. But fashion would soon find its way back into her heart.

Anna continued to sew pieces for herself, her family and friends, though she felt limited by the design and fit of commercially available patterns. Aspiring to make her own designs come to life, she enrolled in the patternmaking and design program at Apparel Arts in San Francisco.

After years of studying French moulage patternmaking, which blends her background in science and design, Anna launched her ready-to-wear line called Min Edition. Dedicated to designing chic, timeless pieces specifically tailored to women 5'4" and smaller, Min Edition features clean lines, subtle details and perfect proportions in its tightly edited collection. Min Edition is designed and manufactured in San Francisco.

While earning a degree in fashion design from London’s Central St. Martins College of Art and Design, Amanda Scarlett Smith had the opportunity to work with the legendary Alexander McQueen and Antonio Berardi. No stranger to the spotlight, Amanda has held costume design positions with the English National Opera and for the stage production of The Lion King and the film The Duchess starring Keira Knightley and Ralph Fiennes.

Amanda is developing her womenswear collection, Scarlett Smith, which features her unique use of creative cutting techniques and precise tailoring to achieve a dramatic, elegant and sculpted look.

The Scarlett Smith label is based in San Francisco and is inspired by Amanda’s belief that fashion is a non-verbal story shared with people every day: It affects how you behave and how others react to you.

Hawaii-born San Francisco resident Michelle Byrnes designs swimwear for today’s jet-setting woman. Upon realizing she owned nearly 200 swimsuits, Michelle decided to translate her love of design and adventure into a career path. She graduated from City College of San Francisco, studying design and textiles, and has designed a new swimsuit collection yearly for nearly a decade. In 2010, Michelle launched her own line.

Michelle’s swimwear offers cutting-edge design and a hint of bohemian wanderlust. The garments are manufactured domestically in Los Angeles, with fabrics imported from Italy. Michelle recognizes that the journey is more important than the destination and believes in inspiring love, life and adventure with her garments.

Michelle has previously worked with Macy’s Passport and Surface Magazine. She has experience in show production, jewelry manufacturing, visual merchandizing and design. Her swimsuits have been featured in Women’s Wear Daily, San Francisco Chronicle’s Style section and Scene Magazine.

Kyra has an eclectic background in finance and theatrical costume design, patterning and construction. She completed her MBA at Mills College’s Lorry I. Lokey Graduate School of Business and was a recipient of the Financial Women’s Association of San Francisco scholarship, as well as the Goldman Sachs 10,000 Women business leadership scholarship. Kyra wrote her undergraduate thesis on sustainable fashion and draws inspiration from slow fashion, costume design and a desire to empower professional women. For the past six years, she has specialized in accounting consulting and operations development for Bay Area fashion companies.

Sarah Liller provides effortless style for the modern woman. Clothing should fit into your life and make you feel amazing. It's about more than fashion and more than trend, it's about your clothing fitting into your real life and saving time and effort getting dressed in the morning.