Fran Farmer Fashion Incubator SF at Fashion Incubator San Francisco (FiSF)

Fran Farmer  Executive Director

As the Executive Director of the Fashion Incubator of San Francisco, Fran Farmer is utilizing her 30+ years experience in the textile manufacturing industry to mentor designers with the development of their fashion businesses.  Starting in the apparel industry when everything was domestically manufactured has given Fran a solid foundation of what it takes to get a design from concept to final production. This solid foundation made the transition to off shore manufacturing a seamless process. Having worked with very large and very small companies has also helped in understanding the capabilities and restrictions a company encounters.

Fran also has her own clothing line, Atelier Francesca, which was started in 2014 manufacturing better women’s jackets. All production is done in the San Francisco Bay Area in small batches. Fran is working with our local contractors and knows the skill set each provides.

Fran loves sharing her knowledge with the other designer/business owners. She enjoys supporting them and contributing to our local apparel industry. She also welcomes the advancements that technology is bringing to every area of fashion. Whether it’s sales & marketing, fabric development or production, all are in a major change. The industry is in a renaissance!

 
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Mika Uehara — Director of Programming

Mika Uehara is the Director of Programming and leads events & programming, content, marketing, and partnerships for the Incubator.

Prior to joining FiSF, Mika spent the last 15 years leading business development, marketing, and product development initiatives for early stage and venture-backed companies across retail, ad tech, and digital media industries. She has extensive background building and launching programs to help scale businesses and drive revenue, and working with Fortune 500 brands and retailers, including The Gap, Banana Republic, Old Navy, and more.

Mika also founded SF FASHTECH (SFFT), the first and leading community dedicated to innovation in fashion and technology, with over 1500 members across the SF Bay Area. SFFT has directly helped hundreds of startups, consumer brands, and designers launch, connect to resources, and build their businesses. SFFT has been featured in SF Chronicle, WIRED, RetailWire, Electric Runway, and other publications.     

Mika is passionate about entrepreneurship and the future of fashion. She is excited about the role of technology in bringing new methods, materials, and processes to evolve the fashion industry.

 

Board of Directors

 
 

Betsy Nelson

President

Former Vice President, Media Relations and Cause Marketing for Macy’s West Coast Regions, Macy's, Inc.

 

Dan Stevens

Vice President

Senior Partner and Global Managing Director, Consumer Products & Services Sector, Fleishman-Hillard

 
 
 

Jeanne L Allen

Secretary Treasurer

President / Jeanne Marc, Inc & Previous Executive Director, FiSF

 

Nancy T Barrett

Senior Vice President and Private Client Advisor, U.S. Trust, Bank of America

 
 
 

Catherine Bartels

VP Trade Area GM Northern California, Bloomingdale's

 

Maureen Conners

Apparel Industry Management Consultant & Former Executive at Gillette, Levi's, Mattel

 
 
 

Rachel Fischbein, Esq.

Founder, Law On The Runway, Legal Counsel for Fashion Entrepreneurs

 

Janice Paredes

Fashion Department Coordinator, FIDM

 
 
 

Tamara Samoylova

VP of Strategy, Westfield Retail Solutions

 

Jeanine Silberblatt

Head of Retail, Bodega 

 
 

Advisory Board

 
 

Harold Brooks

Distinguished Visiting Professor at NYU Gallatin School of Individualized Study

Former President of Global Merchandising for DFS

 

Owen Buenaventura

Fashion Event Producer

 
 
 

Joy Deinla

Director of Media Relations, Macy's Northwest

 

Charlene Del Muro

Associate Director of Campaign & Special Events, San Francisco State-SFSU

 
 
 

Sonia Lam

Special Events, Macy's

 

Sarah Liller

Designer and Founder, Sarah Liller SF

 
 
 

Nicole M. Mason

Director of Digital Media and Marketing, macys.com 

 

Gym Tan

International Apparel & Lifestyle Consultant