Designers, get your ecommerce game on.
Changes across social media are impacting brand reach and visibility, but your website is still in your control.
Join FiSF and Shopify for a special workshop tailored for independent fashion brands. Hear from Shopify product and merchant experts on building great consumer experiences, leveraging the right tools, and optimizing your online store for increased sales. With Back-to-School / Back-to-Work / Fall shopping ramping up in the coming weeks, you won't want to miss this.
Instructors will cover 5 main topics:
Get your brand story right
Fine tune your SEO
Making the most out of your Instagram account
Get started with conversational commerce
Optimize your product pages
They'll discuss best practices, review case studies, and recommend tools that others have found success with.
5:30-6:00pm - Check-In
6:00-8:00pm - Workshop
Helen Mou, Product Lead, Shopify
Helen Mou is a Product Lead at Shopify, where she leads cross-functional teams building Kit, a virtual employee for Shopify’s 800,000+ entrepreneurs. Helen’s breadth of retail background includes previous experience at Uniqlo leading marketing analytics and CRM, and at Walmart’s Sam’s Club in corporate strategy & finance.
Lacey Hatton, Merchant Success Specialist, Shopify
Lacey Hatton is a Merchant Success Specialist at Shopify. She has deep experience working with Shopify entrepreneurs in the San Francisco merchant lounge on all aspects of Shopify. Lacey’s areas of expertise include SEO, social media and store optimization.