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Level Up Your Shopify Game: Tools & Strategies to Scale Your Fashion Business

  • Bloomingdale's 845 Market Street San Francisco, CA, 94103 United States (map)

Designers, get your ecommerce game on.

Changes across social media are impacting brand reach and visibility, but your website is still in your control.

Join FiSF and Shopify for a special workshop tailored for independent fashion brands. Hear from Shopify product and merchant experts on building great consumer experiences, leveraging the right tools, and optimizing your online store for increased sales. With Back-to-School / Back-to-Work / Fall shopping ramping up in the coming weeks, you won't want to miss this.

Instructors will cover 5 main topics:

  1. Get your brand story right

  2. Fine tune your SEO

  3. Making the most out of your Instagram account

  4. Get started with conversational commerce

  5. Optimize your product pages

They'll discuss best practices, review case studies, and recommend tools that others have found success with. 


5:30-6:00pm - Check-In 
6:00-8:00pm - Workshop 


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Helen Mou, Product Lead, Shopify

Helen Mou is a Product Lead at Shopify, where she leads cross-functional teams building Kit, a virtual employee for Shopify’s 800,000+ entrepreneurs. Helen’s breadth of retail background includes previous experience at Uniqlo leading marketing analytics and CRM, and at Walmart’s Sam’s Club in corporate strategy & finance.

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Lacey Hatton, Merchant Success Specialist, Shopify

Lacey Hatton is a Merchant Success Specialist at Shopify. She has deep experience working with Shopify entrepreneurs in the San Francisco merchant lounge on all aspects of Shopify. Lacey’s areas of expertise include SEO, social media and store optimization.