Join us for a knowledge packed March with valuable learnings from experts in branding /rebranding and content marketing through social media

About this event

The Marketing series is divided into 2 parts. You can attend both the presentations or the one relevant for you. The experts will be offering important tips and you can also ask them questions at the end of the live presentations

Presentation One on Branding : 10th March

“Balancing Form / Function while building your brand”

By Oakley Johnson, Founder and Inês Brito, Lead Designer

• Our background: how we got here

• Building a new brand vs rebranding

• Form /Function: importance of being unique and profitable in a competitive industry

• Fashion in the digital arena

Presenters

About Oakley Johnson:

Innovative brand development manager with over 20 years’ experience skilled at opening doors and achieving goals in highly competitive markets. Oakley loves story telling. His philosophy for building brands is managing the delicate balance between form & function. His resume includes co-founding Spanish accessory brand SAAKO to an international market, as well as aiding in the launch of 60+ brands with his consulting firm, Venga Brands

About Inês Brito:

With 15 years’ experience in brand strategy and design, Ines is passionate about inspiring and leading creative teams. She completed a degree in Design and Communication at ESAD, Portugal and followed with a master degree in Packaging Design from ELISAVA, Barcelona. At age 22, she started her own Fashion brand (SAAKO) while also working at the renowned agency wearemucho.com. She crossed the pond to San Francisco, where she worked as a designer at Dowling Duncan. Upon her return to Portugal, she has specialized in performance apparel and launched VENGA Brands. She continues to push her boundaries and completed a master degree in UX/UI at EDIT, Lisbon.

Presentation Two on Social Media : 17th March

"What content should fashion brands create for social media?," By Tricia Chen, Founder, Once Upon.

• Overall strategy points on how to create and market with the right content

• Picking right mediums to communicate your content

• How do small businesses / new brands maximize the little time they have, examples will be shared.

About Tricia Chen:

Tricia Chen is the founder of Once Upon, an NYC-based social media and influencer marketing agency that specializes in the fashion and beauty industry. As a content creator herself, Tricia shares her knowledge and social media trends with her clients and helps them turn them into relevant content that helps then leads to growth. Before moving to New York, Tricia worked in Public Relations & Marketing and Crisis Management in several different cities.