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Protect the Brand, Monetize the Brand

  • Fashion Incubator San Francisco 845 Market Street San Francisco, CA, 94103 United States (map)

Join us on 02/24 to learn about the importance of protecting and monetizing your intellectual property as you scale your social impact.

About this event

You’re a culture shifter. A world changer. And a true force in the fashion world.

Now that you’ve taken steps to own the brand you’re building as you scale your impact, you want to know how to monetize and scale your brand without having to do all the legwork.

Let’s discuss how to do this through the amazing world of licensing.

Join us on 02/24 to learn about the importance of protecting and monetizing your intellectual property as you scale your social impact and stake your claim in the fashion industry.

In this interactive discussion, you’ll learn about:

• The difference between a Trademark, Copyright, and Patent;

• Why a trademark is essential to social impact, business growth, and scalability;

• How to promote and monetize your brand using licensing agreements;

• How to determine if an exclusive vs. non-exclusive license is best for your business

• Integral parts of a trademark licensing agreement;

• Pitfalls to avoid in crafting licensing agreements;

• What to do if someone breaches your trademark licensing agreement

This event also caters to designers, fashion brands, social entrepreneurs, diverse founders, and leaders in social impact .

After registration, you will recieve a Zoom link to access the event.

This event is hosted by the Fashion Incubator San Francisco: https://fashionincubatorsf.org

Event will be recorded and recording may be shared publicly.

About the Presenter

Rukayatu “Ruky” Tijani is a Trademark Attorney and the Founder, Creator, and Chief Esquire Officer of Firm for the Culture. Ruky founded the Firm for the Culture after years of serving as an intellectual property attorney in the Silicon Valley Office of the top litigation firm in the country. Firm for the Culture was borne out of Ruky’s passion for the law, social impact, social entrepreneurship, and strategically scaling to create sustainable change. Drawing on her extensive experience as an intellectual property attorney in the Silicon Valley office of the top litigation firm in the Country, Ruky provides extensive, detail-oriented and comprehensive trademark education, strategy, and application services to a host of social entrepreneurs and innovative founders at accessible flat-fee prices.

Ruky is a proud Nigerian-American first-generation professional from the projects of Brooklyn, New York; a graduate of UC Berkeley School of Law; and a member of the New York and California State Bars. She loves to cook, sing, and hike.