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Fashion Biz: Fit Strategy Seminar

  • Bloomingdale's 845 Market Street San Francisco, CA, 94103 United States (map)
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Grade Charts & Fit Strategy

Don’t let grading and fit overwhelm you. This seminar discusses how to decide what your grade should be and your overall fit strategy in the market place, and how to translate that into measurement charts. Graders don’t have magical universal formulas - they follow your instructions on how to grade fit points.

You’ll learn -

How to determine your brand’s sizing in the market place 
How to evaluate a fit session and find fit models
What acceptable tolerances are
Multiple fit types  
How to expand your size range (XXS or XXXL, plus sizes, petites, children to teens, big & tall, etc.)
What is needed to complete a grade rule chart


This seminar is vital for early stage designers looking to launch products confident that the fit is correct for their market. It will also provide a road map for established brands trying to remedy bad or inconsistent fit. Internet customers are especially unforgiving on fit, and won't usually give a new brand more than one chance to get it right. Don't take chances with this critical part of your business.


5:30-6pm - Doors open and check-in
6:00-8:00PM - Seminar & Q&A 


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Lana Hogue, Production Consultant, formerly Betabrand, Tea Living, Esprit

Lana Hogue has worked in garment manufacturing for over 30 years. With extensive experience in production, quality control, and operations both in the U.S. and off shore including Asia, Mexico & Central America, South America, and Caribbean Basin. Ms. Hogue has worked as an employee or consultant to hundreds of companies from start-ups to $15 billion in sales. Her background includes management of product development and production at Betabrand, Triple Aught Design, Tea Living, Biscotti Inc., and Esprit, as well as business systems analysis at Byer California and Gap Inc. Having worked for 6 years on a compliance project with the Department of Labor, she is well versed in California garment labor law. Lana currently serves as Director of Supply Chain at Qhipas. While also conducting a workshop series on ethical sewn-product manufacturing at (