Kickstart your long weekend with an inspiring breakfast talk by Modern Citizen! Visit Modern Citizen’s first retail store and hear from co-founders Jess Lee and Lizzie Agnew (who cut their teeth at Gap Inc. and ModCloth, respectively) on how they built this direct-to-consumer e-commerce brand for modern women. They'll share the story behind the brand, how to pick a co-founder, how to build a brand around your core customer, why they decided against traditional fundraising, and more. Grab your coffee mugs and take notes. This is going to be a good one.