Fran Farmer Fashion Incubator SF at Fashion Incubator San Francisco (FiSF)

Fran Farmer  Executive Director

As the Executive Director of the Fashion Incubator of San Francisco, Fran Farmer is utilizing her 30+ years experience in the textile manufacturing industry to mentor designers with the development of their fashion businesses.  Starting in the apparel industry when everything was domestically manufactured has given Fran a solid foundation of what it takes to get a design from concept to final production. This solid foundation made the transition to off shore manufacturing a seamless process. Having worked with very large and very small companies has also helped in understanding the capabilities and restrictions a company encounters.

Fran also has her own clothing line, Atelier Francesca, which was started in 2014 manufacturing better women’s jackets. All production is done in the San Francisco Bay Area in small batches. Fran is working with our local contractors and knows the skill set each provides.

Fran loves sharing her knowledge with the other designer/business owners. She enjoys supporting them and contributing to our local apparel industry. She also welcomes the advancements that technology is bringing to every area of fashion. Whether it’s sales & marketing, fabric development or production, all are in a major change. The industry is in a renaissance!


Mika Uehara — Director of Programming

Mika Uehara is the Director of Programming and leads events & programming, content, marketing, and partnerships for the Incubator.

Prior to joining FiSF, Mika spent the last 15 years leading business development, marketing, and product development initiatives for early stage and venture-backed companies across retail, ad tech, and digital media industries. She has extensive background building and launching programs to help scale businesses and drive revenue, and working with Fortune 500 brands and retailers, including The Gap, Banana Republic, Old Navy, and more.

Mika also founded SF FASHTECH (SFFT), the first and leading community dedicated to innovation in fashion and technology, with over 1500 members across the SF Bay Area. SFFT has directly helped hundreds of startups, consumer brands, and designers launch, connect to resources, and build their businesses. SFFT has been featured in SF Chronicle, WIRED, RetailWire, Electric Runway, and other publications.     

Mika is passionate about entrepreneurship and the future of fashion. She is excited about the role of technology in bringing new methods, materials, and processes to evolve the fashion industry.


Board of Directors


Betsy Nelson


Former Vice President, Media Relations and Cause Marketing for Macy’s West Coast Regions, Macy's, Inc.


Dan Stevens

Vice President

Senior Partner and Global Managing Director, Consumer Products & Services Sector, Fleishman-Hillard


Jeanne L Allen

Secretary Treasurer

President / Jeanne Marc, Inc & Previous Executive Director, FiSF


Nancy T Barrett

Senior Vice President and Private Client Advisor, U.S. Trust, Bank of America


Catherine Bartels

VP Trade Area GM Northern California, Bloomingdale's


Maureen Conners

Apparel Industry Management Consultant & Former Executive at Gillette, Levi's, Mattel


Rachel Fischbein, Esq.

Founder, Law On The Runway, Legal Counsel for Fashion Entrepreneurs


Janice Paredes

Fashion Department Coordinator, FIDM


Tamara Samoylova

VP of Strategy, Westfield Retail Solutions


Jeanine Silberblatt

Head of Retail, Stockwell 


Advisory Board


Harold Brooks

Distinguished Visiting Professor at NYU Gallatin School of Individualized Study

Former President of Global Merchandising for DFS


Owen Buenaventura

Fashion Event Producer


Joy Deinla

Director of Media Relations, Macy's Northwest


Charlene Del Muro

Associate Director of Campaign & Special Events, San Francisco State-SFSU


Lana Hogue

Production Consultant, formerly Betabrand, Tea Living, and Esprit


Sonia Lam

Special Events, Macy's


Sarah Liller

Designer and Founder, Sarah Liller SF


Nicole M. Mason

Director of Digital Media and Marketing,


Natalie Smith

Chair of Fashion Department, City College of San Francisco 


Gym Tan

International Apparel & Lifestyle Consultant