What's New at FiSF

 A look behind-the-scenes at the Fashion Incubator San Francisco


EVGENIA Pops-Up in Manhattan

for Valentine's Day

Photo Credit: Kelly Puleio

Underhaus Market is launching a Valentine's Day pop-up shop built around top contemporary and luxury lingerie brands. DIR Stephanie Bodnar's label, EVGENIA, is featured alongside other lingerie luminaries.  The designer will be personally meeting and fitting customers during the three day event. Underhaus Market will be held in downtown Manhattan Friday, February 6th through Sunday, February 8th. For more information, check out www.under-haus.com.


Oakland Mayor Celebrates Inauguration

in Vermeulen & Co.

Photo Credit: D. Ross Cameron/Bay Area News Group

With a crowd of 2,000 people in attendance, newly-inaugurated Oakland Mayor Libby Schaaf celebrated her new administration in Vermeulen & Co. at the "Made in Oakland" Inaugural Festival.  Mayor Schaaf wore the Vermeulen & Co. Friesian Jacket in boiled wool over a Vermeulen & Co. shell top in vintage fabric for the event.  Kudos to Kyra and Bree--FiSF DIR13--the queens of the Oakland fashion explosion.


FiSF Featured on San Francisco

s Front Page

Photo Credit: Leah Millis/The Chronicle

S.F.’s apparel industry finds new fit in city
On December 22nd, FiSF was proud to be featured on the front page of the San Francisco Chronicle. The article notes how the San Francisco apparel industry is reinventing itself, with the help of FiSF. Read the article here!


FiSF Dubbed the New Guard of Fashion

Photo Credit: Kim Lucian for RACKED

Dubbed the "new guard of fashion," FiSF alumni Artful Gentleman. and Mansoor Scott, as well as current DIR EVGENIA, are featured in Racked SF. Of the local trio, Racked SF states  "...they are creating the kinds of cool pieces that people see in magazines and dream of wearing," and with "Jake's sharp tailoring. Bethany and Sabah's laser cut leather. Stephanie's delicate laces. They're all reminders--under one roof—that San Francisco has a growing fashion scene beyond the international labels like Gap and Levi's that our city is typically associated with."  



The New Era of Fitness Trends

Photo Credit: Doug Birnbaum

The latest fitness trends have a digital twist, and FiSF alumna DDCC is ahead of the curve. The locally-based active line designed by Diana Mitchell (FiSF DIR 13) was featured in the January 4th STYLE section of the San Francisco Chronicle. The article suggests pairing DDCC's sustainable performance garments with a cutting-edge yoga app for ultimate nirvana. Also, be sure to catch the brand at next month’s City Beer Run 5k hosted by ARM (A Runner’s Mind)/Fort Point Beer Co., where they will be hosting a giveaway.


FiSF Designers pOpUp FOR CHARITY

Photo Credit: Michael Nelson

On Saturday, December 6th, the FiSF Designers-in-Residence (DIR) banded together at the incubator (just off Union Square) for the 2nd Annual pOpUp FOR CHARITY sale. This year the event benefited the Fred Hutchinson Cancer Research Center and FiSF. Shoppers were lined up at 50 O'Farrell Street waiting for the doors to open at noon.  Once inside--they scooped up Mansoor Scott cashmere sweaters, party dresses from Sarah Liller and Southavong, silk lingerie from EVGENIA and petite's from Min Edition.

The FiSF Public Program Series
Behind the Scenes at NYFW
Tony Bravo and Amy Williams
Photo Credit: Michael Nelson
On Thursday, November 6th, FiSF presented Behind the Scenes at New York Fashion Week--the latest event in the Public Program series.

Fresh from the New York runway, Chronicle STYLE contributor, Tony Bravo was interviewed by CCA Fashion Chair Amy Williams. Together they romped through the highlights (and lowlights) from the Spring ’15 collections.  After an opening tribute to the great Oscar de la Renta, Tony gave the audience an insider’s perspective on was happening both on and off the runway. Here are a few of his verbal
snapshots .

"For women in Spring 2015 three stories asserted themselves strongly: The ongoing fascination with sport elements, relaxed cuts and technical fabrications of Athleisure as typified by Alexander Wang and Proenza Schouler. The swing skirts, post-New Look silhouettes, relaxed pleats and soft palettes of the Ultra-Femme seen at Michael Kors, Suno and Ralph Lauren. The nineties-reaching Minimalism of Wes Gordon, Calvin Klein and Jason Wu.
Mixing is the season's story for menswear: Athletic and tailored pieces continue to share space while mixing patterns and experimenting with layers and proportion reflect the ongoing influence of streetwear as a major influence on contemporary collections. Michael Maccari for Perry Ellis, Patrik Ervell and Billy Reid all presented collections within these realms, most notably Maccari who put on a stunning debut collection for the struggling but iconic Perry Ellis brand." -Tony Bravo

Stephanie Bodnar Triumphs at "Cocktails and Couture" Competition
Photo Credit: Stephanie Bodnar
Congratulations to EVGENIA designer and FiSF Designer-in-Residence Stephanie Bodnar for taking first place at FIDM's Fashion Lab Live. The contest was the highpoint of "Cocktails and Couture", a gown draping event showcasing notable FIDM emerging designers. The contestants were given 10 yards of fabric and 2 hours to drape a gown under the critical eyes of judges, press, and curious fashionistas.  Stephanie's emerald green, strapless silk gown with a bustle back and pinked bodice detail was selected as the most fabulous. The talented and happy designer took home $2500 in prize money.  EVGENIA, the designer's fine lingerie and dress brand will  be showcased in the designer area at the tony Westfield Valley Fair Shopping Center for the next year.
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