FiSF hosts Amy Cunha, principal of Big Picture PR agency to share some winning tips for making PR campaigns successful.
About this event
Save the Date
Public Relations is important for every brand whether it be an individual or a company. You can set many objectives for what you want to achieve from PR campaigns, such as positioning, awareness, credibility, leads or sales. What is yours?
At this virtual event, Amy will share the power of media and effective storytelling through PR campaigns. The agency that Amy leads, Big Picture PR, has storytelling at the heart of their approach. It’s how they connect, empathize and bond. The agency is based in new York, Los Angeles and San Francisco and has a national media expertise for building global brands. You will hear some great examples of how effective PR can work wonders.
Topics covered include...
1. How to position your brand and yourself to the audience
2. The importance of storytelling and how to go about it
3. Tips on how to prepare the best pitch
4. How to make yourself and your brand stand out amidst competition
5. Influencer marketing in your PR strategy
6. How to land celebrity collaborations
There will be time for Q&A at the end of the presentation
Who is this event for?
For designers, fashion, beauty and lifestyle brands, start-ups and entrepreneurs looking to leverage their investment in public awareness and marketing.
Meet the Presenter
Amy Cunha is an expert PR, influencer marketing and media strategist for consumer lifestyle brands.
Specializing in global and national public relations campaigns, Amy’s expertise comes from building and launching hundreds of integrated brand marketing campaigns in the consumer lifestyle sector: fashion, accessories, design, footwear, health/wellness, beauty and consumer tech. Amy delivers results in every facet of a campaign. She revels in the creativity of crafting inspired media campaigns and branding concepts that attract and engage the media, influencers and consumers, in turn maximizing brand awareness and sales for her clients.
Select client experience includes creating and executing integrated public relations, influencer marketing and social campaigns for emerging brands Brilliant Earth and Baggu, to established brands, such as Perricone MD, Wet Seal, Vionic, London’s high-street brands of Arcadia Group (Wallis, Miss Selfridge, Dorothy Perkins) to one of the world’s leading design strategy firms, Lunar Design.
Amy has launched integrated advertising and brand-marketing campaigns for Burson-Marsteller and Porter Novelli and luxury lifestyle campaigns while a director at a consumer lifestyle PR agency. She has a unique background of developing strategy and messaging while producing award winning media campaigns for democratic presidential candidates and U.S. Senatorial races while at prominent political strategy firms.
Amy has worked extensively with the media securing features, profiles and product placements with publications such as Fast Company, The New York Times, Refinery 29, O, The Oprah Magazine, Allure, The Today Show, The Zoe Report, Buzzfeed, Forbes, Wall Street Journal, The Dr. Oz Show, InStyle, Real Simple, GOOP, Vogue, Elle, WWD, W, Travel + Leisure, Shape, Harper’s Bazaar, Marie Claire, Cosmopolitan, CNN, Good Morning America, The Today Show, CBS Evening News, and NPR amongst many others.
Lunchtime Impact
FiSF online seminars are intended for you to use your lunchtime to expand your knowledge base, challenge your perception, and inspire your business goals - all in one hour, wherever you may be!