Leaders of large and small retailers will share their wisdom on staying resilient and how they create joyful & safe shopping experiences.
About this Event
THIS EVENT IS VIRTUAL, HELD VIA ZOOM. LINK TO ZOOM WILL BE EMAILED TO REGISTRANTS.
This year has brought significant changes within the retail and fashion industries. Since the emergence of COVID-19, we have seen the evolution of where and how consumers are shopping. Retailers have to re-evaluate and plan new ways to create an enjoyable and inviting browsing experience at their stores while considering the safety and wellbeing of their customers and the retail teams. In a short amount of time, resilient retailers, like the ones featured in this panel quickly reconfigured the in-store shopping experience and their virtual offerings to support the customers in their shopping journey. As our daily routines are changing, customers are finding new ways to connect with retailers, and the retailers are altering offerings to inspire shoppers and ease any difficulties of shopping in-person.
Topics we’ll be discussing that focus on the new shopping experience and customers’ safety:
Creating a welcoming atmosphere within the new COVID-19 limitations
Pick up and delivery process
COVID-19 trends (what do shoppers want?)
Interaction and engaging with customers (how do you maintain and develop relationships with customers, especially now?)
Implementing safe shopping experiences
Developing unique and joyful shopping moments
This event is open to the public, held online via Zoom, and we invite you all to this lively discussion featuring large and small retailers.
Featured Speakers
Carolyn Edward - Trade Area Vice President, Northern California Bloomingdale’s
Carolyn loves the department store business, and currently oversees the four Bloomingdale’s locations in Northern California. She began her career in the Executive Development Program at Macy’s, intending to pursue a career as a buyer. Always happiest on the selling floor with colleagues and customers, however, Carolyn fell in love with the energy of the store environment and has spent her entire career in department and specialty store leadership roles.
Carolyn joined Bloomingdale’s in 2002. She has led stores in six cities and from Coast to Coast and is proud to call the Bay Area home since early 2019.
Pauline Montupet- Founder of Le Point
Le Point is a San Francisco based boutique founded in 2015. Focusing on contemporary and emerging labels, Le Point offers a curated mix of clothing, accessories, home goods, and beauty products. We believe that fashion & style should enhance your life. It should be beautiful and fun and most of all...wearable. Le Point's mission is to discover and support up-and-coming designers from all over the world who have a like-minded attitude.
Behind Le Point, is Pauline Montupet. She started her career in fashion at 19 and has worked in many facets of the fashion industry. Most previously as an agency represented wardrobe stylist who has worked in New York, Los Angeles and San Francisco. As the owner and buyer of Le Point, she is continually searching for new brands that she handpicks from all over the world.